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    STUDIA PHILOSOPHIA - Ediţia nr.1 din 2013  
         
  Articol:   "VIAȚA ȘI MUNCA": IDEOLOGIE DE VIAȚĂ LA TELEVIZIUNEA ROMÂNĂ, 1970-1980 / LA VIE ET L’ŒUVRE. VECU ET IDEOLOGIE A LA TELEVISION ROUMAINE, 1970-1980.

Autori:  ALEXANDRU MATEI. 		 
       
         
  Rezumat:  “Life and Work”: Living Ideology at the Romanian Television, 1970-1980. In the 70s, some European scholars in the field of humanities, exceeded by the vogue of structuralism vulgate which was preaching the integration of particular facts into large systematic patchworks, decided to put a stake on the very experiences that those facts are. He distinguished between the “culture of the meaning” and the “culture of the presence”, to disinter the “authentic” being-to-being contact and the immediacy of experience. One of them, Hans-Ulrich Gumbrecht, has recently explained this cultural shift in the humanities, in a book called “Production of Presence”. At the same time, Romania’s communist propaganda was trying hard to “authentify” the new media language, given the raise of the Television at the beginning of the 60s, in a freer post-stalinist society. The new goal of the audiovisual media was to create synthetic “moral immediacies” or “ideological feelings”: that is, to merge the two types of culture into a new totalitarian one, in which Television could create and signify at the same time and through a single process “enthusiasm” and its moral signification.

Key words: Ideology, presence, immediacy, Romanian Television (history of), Nicolae Ceausescu 		 
         
     
         
         
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