AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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Rezumat articol ediţie STUDIA UNIVERSITATIS BABEŞ-BOLYAI În partea de jos este prezentat rezumatul articolului selectat. Pentru revenire la cuprinsul ediţiei din care face parte acest articol, se accesează linkul din titlu. Pentru vizualizarea tuturor articolelor din arhivă la care este autor/coautor unul din autorii de mai jos, se accesează linkul din numele autorului. |
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STUDIA NEGOTIA - Ediţia nr.1 din 2006 | |||||||
Articol: |
DACIA LOGAN - O IDEE DE SUCCES ÎN MAŞINI / DACIA LOGAN – A SUCCESSFULL CAR IDEA. Autori: MARIUS BOTA, IONUŢ TRAIAN LUCA, IONUŢ TRAIAN LUCA. |
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Rezumat: In the present paper we present how a car brand, apparently without great perspectives has become a global brand, full of success. After the integral takeover of Dacia by Renault-Group in 2004, the French car maker developed a modern, sturdy, reliable and economical car. Designed to be priced at Euro 5000 for the basis model, Logan is one of the first models from Renault-Group developed using a pilot program with digital technology. At the beginning the carmaker wanted to reach in the markets in Central and Eastern Europe and similar markets in South America, Africa and Asia.We will analyze the strategies used by Dacia Renault Group that makes the car to become a model appreciated all over the world, a proof of this affirmation being the sales on 4 continents. Key words: car brand, design to cost, Euro 5000 price, brand strategy, plants |
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