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AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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Rezumat articol ediţie STUDIA UNIVERSITATIS BABEŞ-BOLYAI În partea de jos este prezentat rezumatul articolului selectat. Pentru revenire la cuprinsul ediţiei din care face parte acest articol, se accesează linkul din titlu. Pentru vizualizarea tuturor articolelor din arhivă la care este autor/coautor unul din autorii de mai jos, se accesează linkul din numele autorului. |
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STUDIA OECONOMICA - Ediţia nr.2 din 2004 | |||||||
Articol: |
SITUATIA ACTUALA A ETICHETELOR PRIVATE SI PERSPECTIVELE LOR DE VIITOR IN UNGARIA / THE PRESENT SITUATION OF PRIVATE LABELS AND THEIR FUTURE PERSPECTIVES IN HUNGARY. Autori: ZSOLT OSZKÁR KISS, JUHÁSZ MÓNIKA ANETTA. |
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Rezumat: Although during the period between the World Wars, there were some private labels on the Hungarian market, their number has grown up significantly only after 1990, once the international retail chains had emerged. The private label is one kind of product brand, nevertheless, there are significant differences between labels and brands. In most cases, the medium and low price category private label from today is the one that seems to be accepted by the market. The private label plays has a role in almost every retail chain strategy. The analyses show that private labels have an important role in the Hungarian trade sector. | |||||||
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