AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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STUDIA EPHEMERIDES - Ediţia nr.1 din 2016 | |||||||
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POST-PROCESSING ERRORS IN ADVERTISING PHOTOGRAPHY. Autori: . |
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Rezumat: In order to be appealing and therefore increase the chances of the product to be sold, advertising photographs must be of a high quality from a compositional and technical perspective. For that level of quality to be reached, the raw photographs are most of the time retouched. As the post-processing technology evolved, the possibilities of photo editing became infinite. However, the more complex and advanced the post-processing operations are, the higher are the chances of making errors. This study aims to identify the most frequent post-processing errors in advertising photography, the reasons which lead to these errors, and the way in which they affect the advertising campaigns. Keywords: advertising photography, digital post-processing, photo editing |
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