Rezumat articol ediţie STUDIA UNIVERSITATIS BABEŞ-BOLYAI

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The Operational Sport Programme is the most important element of the programme of the University of Debrecen intending to mend the quality of life. The execution and success of our targets in changing people`s approach depends especially on the fact how we can involve professionals concerned in all fields of sports and PE, students, sport organizations, the business sphere, sport- and other kinds of institutions and also other people, and to make them co-operative and let them share interest in execution. That is why the communication of our plans and the passing of messages towards people concerned has such a significant rule.The programme is non-current, so it also requres such way of thinking while shaping up our sport-communication strategy. It is also very important for us to lay down the matter of the message of our sport strategy and to choose the right technique to bring the concrete strategy of communication into effect.

KEYWORDS: sport-communication, sport strategy, communication areas, sport-communication tools, human resource, life quality