1. CORPORATE IDENTITY. Authors: DELIA CRISTINA BALABAN.2. BASIC NOTIONS IN ADVERTISING: COMMUNICATIONAL MIX. Authors: DELIA CRISTINA BALABAN.3. THE CULTURAL BACKGROUND OF THE TRANSFORMATION IN ROMANIA. Authors: DELIA CRISTINA BALABAN.4. NATURAL RIGHT TO PROPERTY IN LOCKE’S THEORY / DAS NATÜRLICHE RECHT AUF EIGENTUM IN LOCKES LEHRE. Authors: DELIA CRISTINA BALABAN.5. PUBLIC SPACE - PUBLIC OPINION. Authors: DELIA CRISTINA BALABAN.6. CONSULTATIONS - PUBLIC RELATIONS VS. ÖFFENTLICHKEITSARBEIT, PARALLEL HISTORICAL DEVELOPMENT OF CONCEPTS. Authors: DELIA CRISTINA BALABAN.7. THE TV OFFER CONVERGENCE THEORY IN DUAL SYSTEM, A POSSIBLE EXPLANATION FOR THE CONTEMPORARY DEVELOPMENT OF TV PROGRAMMES. Authors: DELIA CRISTINA BALABAN.8. BETWEEN DRIFT AND CONTRADICTION. A POSSIBLE APPLICATION HIRSCHMAN THEORY BY THE EXAMPLE OF ROMANIA / ZWISCHEN ABWANDERUNG UND WIDERSPRUCH. EINE MÖGLICHE ANWENDUNG HIRSCHMANS THEORIE AM BEISPIEL RUMÄNIENS. Authors: DELIA CRISTINA BALABAN.9. THE EUROPEAN UNION ON THE WAY TO AN GLOBALIZATION-ABLE SOCIETY REGARDING THE ECONOMY? / DIE EUROPÄISCHE UNION AUF DEM WEG ZU EINE GLOBALISIERUNGSFÄHIGEN GESELLSCHAFT IN BEZUG AUF DIE WIRTSCHAFT?. Authors: DELIA CRISTINA BALABAN.10. SOME PARTICULAR MEDIA THEORETICIANS. WORK AND THE MOST IMPORTANT IDEAS / EINZELNE MEDIENTHEORETIKER. WERK UND WICHTIGSTE IDEEN. Authors: DELIA CRISTINA BALABAN.11. THEORIES ABOUT THE EFFECTS OF ADVERTISING. INTRODUCTORY ASPECTS ON NEUROMARKETING. Authors: DELIA CRISTINA BALABAN.12. MEDIA USE BY CHILDREN IN THE RURAL AREA. CASE STUDY THE VILLAGE BERINDU IN THE CLUJ COUNTY. Authors: IOANA LEPADATU, DELIA CRISTINA BALABAN.13. HOW SOCIAL COMPARISON ON INSTAGRAM AFFECTS WELL-BEING. PERSPECTIVES FROM A STUDY CONDUCTED DURING THE LOCKDOWN. Authors: DORIN FRANCISC SPOALLER, DELIA CRISTINA BALABAN.