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    STUDIA EPHEMERIDES - Issue no. 1 / 2009  
         
  Article:   THEORIES ABOUT THE EFFECTS OF ADVERTISING. INTRODUCTORY ASPECTS ON NEUROMARKETING.

Authors:  DELIA CRISTINA BALABAN.
 
       
         
  Abstract:  Theories about the Effects of Advertising. Introductory Issues on neuromarketing. The article presents some aspects in the development of the new theories on advertsing effects. The question of advertising research is a very difficult one taking in consideration the high ad flow that the public is facing nowadays. The public is reacting by avoiding ad messages. Neuromarketing redefine advertising research. The results in brain phisiology research were integrated in this new feeld. In the pages bellow the author tries an introduction to neuromarketin, its development and its applications for advertising.

Keywords: advertising, neuromarketing, advertising effects.
 
         
     
         
         
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