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    STUDIA EPHEMERIDES - Issue no. 1 / 2002  
         
  Article:   THE TV OFFER CONVERGENCE THEORY IN DUAL SYSTEM, A POSSIBLE EXPLANATION FOR THE CONTEMPORARY DEVELOPMENT OF TV PROGRAMMES.

Authors:  DELIA CRISTINA BALABAN.
 
       
         
  Abstract:  The TV Offer Convergence Theory in Dual System, a Possible Explanation for the Contemporary Development of TV Programmes. The theory of convergence is one of the new developed theory in order to analyse the development of the programe structure of the public and private television. It was developed in Germany but it can by applied onlso regarding the Romanian television sistem.  
         
     
         
         
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