1. COMPOSITE METHODS FOR BRAND VALUATION. Authors: OVIDIU IOAN MOISESCU.2. BEHAVIORALLY-ORIENTED METHODS FOR BRAND VALUATION. Authors: OVIDIU IOAN MOISESCU.3. FINANCE-ORIENTED METHODS FOR BRAND VALUATION. Authors: OVIDIU IOAN MOISESCU.4. THE RELATION BETWEEN UNAIDED BRAND AWARENESS AND BRAND COMMERCIAL PERFORMANCE: A STUDY AMONG URBAN ROMANIAN CONSUMERS. Authors: OVIDIU IOAN MOISESCU.5. A STUDY OF THE RELATION BETWEEN BRAND LOYALTY AND CONSUMER INVOLVEMENT WITH PURCHASE DECISION . Authors: OVIDIU IOAN MOISESCU.6. AN EMPIRICAL INVESTIGATION OF ROMANIA`S COUNTRY BRAND AS TOURISM DESTINATION . Authors: OVIDIU IOAN MOISESCU.