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    STUDIA NEGOTIA - Issue no. 4 / 2010  
         
  Article:   AN EMPIRICAL INVESTIGATION OF ROMANIA`S COUNTRY BRAND AS TOURISM DESTINATION .

Authors:  OVIDIU IOAN MOISESCU. 		 
       
         
  Abstract:  Considering the essential role that country brands as tourism destinations play in generating incoming tourism, this paper reveals useful information for entities concerned with promoting a tourism-based country brand for Romania. The paper represents an exploratory research, data being collected from a sample of Internet users from Netherlands, Spain, Poland and U.S.A., using an on-line questionnaire-based survey. The paper focuses on exploring Romania’s country brand association as they reside in the minds of the actual and potential international visitors, their beliefs regarding Romania’s potential tourism resources and attractions, and, respectively, its local factors that may influence travel experiences.

Key words: country brand, tourism destination, brand associations, tourism attractions.

JEL classification: M31, L83 

 
         
     
         
         
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