1. TYPES AND ROLES OF PRESUPPOSITIONAL MEANINGS IN ADVERTISING PERSUASION. Authors: ANIȘOARA POP.2. THE RELEVANCE CONTINUUM IN COMMERCIAL ADVERTISING. Authors: MIHAI MIRCEA ZDRENGHEA, ANIȘOARA POP.3. E-ADVERTISING: STRATEGIC SELECTION OF STRUCTURAL FORMS AND THEIR COMMUNICATIVE FUNCTIONS / E-ADVERTISING: STRATEGISCHE AUSWAHL VON STRUKTURFORMEN UND IHRE KOMMUNIKATIVEN FUNKTIONEN. Authors: ANIȘOARA POP.4. ASSESSING THE DEGREE OF NOUN GROUP COMPLEXITY IN PRINT COMMERCIAL ADVERTISING. Authors: MIHAI MIRCEA ZDRENGHEA, ANIȘOARA POP.5. THE ROLE OF THEMATIC INFORMATION IN ADVERTISING HEADLINES. Authors: MIHAI MIRCEA ZDRENGHEA, ANIȘOARA POP.6. THE CULTURAL TOURISM ADVERTISING AS A HYBRID REGISTER. Authors: ANIȘOARA POP.7. TECHNOLOGY-ENHANCED COMMUNİCATİON İN BUSİNESS ENGLİSH (BE)–A FOUR-YEAR PROJECT . Authors: ANIȘOARA POP.