1. BALANCED SCORECARD – STRATEGIC MANAGEMENT SYSTEM. Authors: OANA ADRIANA GICĂ.2. THE NEW PROCESS OF VALUE CREATION. Authors: OANA ADRIANA GICĂ.3. AN OVERVIEW OF THE CAUSES, FACTORS AND ADVANTAGES OF STRATEGIC ALLIANCES BETWEEN COMPANIES AND UNIVERSITIES. THE CASE OF ROMANIA. Authors: OANA ADRIANA GICĂ, MIHAI FLORIN BǍCILǍ.4. ANALYSIS OF POTENTIAL SME’S ROLE FOR DEVELOPING TOURISM IN TRANSYLVANIA. Authors: OANA ADRIANA GICĂ, ADINA LETIȚIA NEGRUȘA.5. STRATEGIC PLANNING IN SMALL AND MEDIUM SIZED ENTERPRISES-CASE OF CLUJ COUNTY. Authors: OANA ADRIANA GICĂ.6. ELEMENTS OF STRATEGIC PLANNING PRACTICES IN TRANSYLVANIAN SMEs. Authors: MARIUS BOTA, IOAN POP, OANA ADRIANA GICĂ.7. DEMAND INFLUENCE ON TOURIST ACCOMMODATION CAPACITY DEVELOPMENT. Authors: OANA ADRIANA GICĂ, CARMEN MARIA GUŢ, ADINA LETIȚIA NEGRUȘA.8. SMEs AND STRATEGIC PLANNING PROCESS: THE CASE OF NORTH-WESTERN REGION OF ROMANIA. Authors: OANA ADRIANA GICĂ, ADINA LETIȚIA NEGRUȘA.9. THE EFFECT OF DEMOGRAPHICS AND TRAVEL FREQUENCY ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND BRAND LOYALTY IN THE CASE OF TRADITIONAL TRAVEL AGENCIES. Authors: OANA ADRIANA GICĂ.10. SERVQUAL VERSUS SERVPERF: MODELING CUSTOMER SATISFACTION AND LOYALTY AS A FUNCTION OF SERVICE QUALITY IN TRAVEL AGENCIES. Authors: OANA ADRIANA GICĂ.11. INNOVATION IN RURAL TOURISM – EVIDENCE FROM CLUJ COUNTY. Authors: OANA ADRIANA GICĂ, VALENTIN TOADER.12. DETERMINANTS OF TOURISM ENTREPRENEURSHIP: THE CASE OF STRAJA RESORT. Authors: OANA ADRIANA GICĂ.13. ENTREPRENEURIAL ORIENTATION OF STUDENTS. Authors: DOBROVOLSKA ANASTASIYA, OANA ADRIANA GICĂ.14. THE IMPACT OF TOURISM ON ECONOMIC DEVELOPMENT - A CROSS-COUNTRY PERSPECTIVE. Authors: OANA ADRIANA GICĂ, EMANUEL-EMIL SĂVAN, OANA RUXANDRA BODE.15. AN INVESTIGATION OF SOME DETERMINANTS OF ENTREPRENEURIAL INTENTIONS OF STUDENTS. Authors: OANA ADRIANA GICĂ, EMANUEL EMIL SĂVAN, MARIA MUSTUC.16. THE IMPACT OF PANDEMIC ON YOUTH TRAVEL PREFERENCES – AN INTERNATIONAL PERSPECTIVE. Authors: OANA ADRIANA GICĂ, ORSOLYA IULIA OLÁH, ELISABETA BUTOI.17. THE STUDENTS’ PERCEPTION OF THE ONLINE TEACHING-LEARNING DURING COVID-19 PANDEMIC. Authors: ELISABETA BUTOI, OANA ADRIANA GICĂ, ZSOLT BESSEL.18. AN ENTREPRENEURIAL PERSPECTIVE ON HOW THE PANDEMIC AFFECTED THE ROMANIAN SMEs. Authors: ELISABETA BUTOI, CRISTINA IOANA BALINT, OANA ADRIANA GICĂ.