1. HOW ARE METAPHORS BUILT?. Authors: MIHAI MIRCEA ZDRENGHEA, ANCA LUMINIŢA GREERE.2. YOUTH CULTURE - A SHORT INTRODUCTION. Authors: MIHAI MIRCEA ZDRENGHEA.3. LEARNING IDIOMS. Authors: MIHAI MIRCEA ZDRENGHEA, ANCA LUMINIŢA GREERE.4. NOMINAL CONSTRUCTIONS IN PROPAGANDA LANGUAGE AND ADVERTISING. Authors: MIHAI MIRCEA ZDRENGHEA, ANCA LUMINIŢA GREERE.5. GENDER IN ADVERTISING REVISITED. Authors: MIHAI MIRCEA ZDRENGHEA.6. IS THIS LEXICAL SEMANTICS? THE CASE OF HAVE TO IDIOMS. Authors: MIHAI MIRCEA ZDRENGHEA, ANCA LUMINIŢA GREERE.7. SITCOMS REVISITED. Authors: MIHAI MIRCEA ZDRENGHEA.8. THE RELEVANCE CONTINUUM IN COMMERCIAL ADVERTISING. Authors: MIHAI MIRCEA ZDRENGHEA, ANIȘOARA POP.9. TOWARD A SEMANTICS OF VERBS OF PERCEPTION. Authors: ANCA LUMINIŢA GREERE, MIHAI MIRCEA ZDRENGHEA.10. GENDER-DETERMINED ADVERTISING. Authors: MIHAI MIRCEA ZDRENGHEA.11. METAPHORS IN ADVERTISING. Authors: MIHAI MIRCEA ZDRENGHEA, ANCA LUMINIŢA GREERE.12. MEDIA IN THE SOCIAL PRODUCTION OF MEANING. Authors: MIHAI MIRCEA ZDRENGHEA.13. MORE ON METAPHORS IN ADVERTISING. Authors: MIHAI MIRCEA ZDRENGHEA, ANCA LUMINIŢA GREERE.14. PROPAGANDA LANGUAGE AND ADVERTISING SLOGANS. Authors: MIHAI MIRCEA ZDRENGHEA.15. SITCOMS: NOTES ON MONTY PYTHON’S FLYING CIRCUS. Authors: MIHAI MIRCEA ZDRENGHEA.16. BRITISH DETECTIVE SERIES: A CASE STUDY. Authors: MIHAI MIRCEA ZDRENGHEA.17. TENSIONS AND CONVERGENCES: A DISCUSSION OF EDUCATION REFORM IN ROMANIA. Authors: MIHAI MIRCEA ZDRENGHEA, LEO F. HOYE.18. EROTICISM IN ADVERTISMENTS. Authors: MIHAI MIRCEA ZDRENGHEA.19. ADVERTISING AS POPULAR CULTURE. Authors: MIHAI MIRCEA ZDRENGHEA.20. ART OR ENTERTAINMENT: SOAP OPERA. Authors: MIHAI MIRCEA ZDRENGHEA.21. SOAP OPERAS VS. TELENOVELAS. Authors: MIHAI MIRCEA ZDRENGHEA.22. ASSESSING THE DEGREE OF NOUN GROUP COMPLEXITY IN PRINT COMMERCIAL ADVERTISING. Authors: MIHAI MIRCEA ZDRENGHEA, ANIȘOARA POP.23. AMERICAN SOAPS VS. BRITISH SOAPS. Authors: MIHAI MIRCEA ZDRENGHEA.24. THE ROLE OF THEMATIC INFORMATION IN ADVERTISING HEADLINES. Authors: MIHAI MIRCEA ZDRENGHEA, ANIȘOARA POP.25. THE LANGUAGE OF STAGE SPACE (I). Authors: MIHAI MIRCEA ZDRENGHEA.26. METAPHOR, POLITENESS AND ARGUMENTATION IN THE FIRST 1992 AMERICAN PRESIDENTIAL DEBATE. Authors: MIHAI MIRCEA ZDRENGHEA.