1. STRENGTHS AND WEAKNESSES OF (INTER)NATIONAL BRANDS: IKEA, L’ORÉAL, STARBUCKS AND FORD, BASED ON THE OPINION OF CONSUMERS. Authors: NÓRA SZABÓ, BRIGITTA SZABÓ, OTTILIA OPRA, CSILLA – TIMA BEDER, NORBERT BADI, BLANKA BALÁZS, ERIKA KULCSÁR.