1.  MASS COMMUNICATION AND FEMALE SHAPING POWER.

          Authors: DOROTTYA VITÁLYOS, KINGA-IZABELLA TIMÁR, NOÉMI SZONDA, NOÉMI FÜLÖP, TÜNDE CSOMA, ERIKA KULCSÁR.

2.  THE END PRODUCT OF THE IMAGINE DRAGONS’ AND LADY GAGA’S MUSIC, OR THE NATURE OF MARKETING MIX IN THE MUSIC INDUSTRY.

          Authors: CLAUDIA-IZABELA CRENGANEȘ, ERIKA KULCSÁR.

3.  STRENGTHS AND WEAKNESSES OF (INTER)NATIONAL BRANDS: IKEA, L’ORÉAL, STARBUCKS AND FORD, BASED ON THE OPINION OF CONSUMERS.

          Authors: NÓRA SZABÓ, BRIGITTA SZABÓ, OTTILIA OPRA, CSILLA – TIMA BEDER, NORBERT BADI, BLANKA BALÁZS, ERIKA KULCSÁR.

4.  IS LOVE IN THE AIR?.

          Authors: ERIKA KULCSÁR, BRIGITTA BOGYOR, MARIA DENISA CSIKI, EDINA TÖRÖK.

5.  HUMAN RESOURCES AS THE MAIN VECTOR OF COMMUNICATION: THE CASE OF MOBEXPERT GROUP.

          Authors: CRISTINA SCRIDON, ERIKA KULCSÁR.

6.  WHY BRAD PITT?.

          Authors: ERIKA KULCSÁR, JÁNOS LÁZÁR.

7.  PETS IN ADVERTISING OR HOW TO INFLUENCE CONSUMERS?.

          Authors: ERIKA KULCSÁR, ANIKÓ HARMATI.

8.  WHAT MAKES A BRAND SUCCESSFUL? - A CASE STUDY OF THE MUSETTE BRAND.

          Authors: BOROSTYÁN VIKTÓRIA FILIP, ERIKA KULCSÁR.