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Authors: ROMAN LYUBENKO.
Article history: Received January 2023; Revised May 2023; Accepted June 2023; Available online November 2023; Available print December 2023.
pp. 103-125
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Abstract: The article dissects the subject of online social support exchange on social networking sites, or SNS (mostly Facebook and Instagram) through the eyes of the platforms’ active users. Drawing on 20 semistructured in-depth interviews with SNS users from Ukraine, it discusses both the benefits of support exchange in the online realm, such as speed, resilience, unobtrusiveness, and its drawbacks, such as depersonalization, ‘ghosting,’ and privacy concerns. The text also explores the sentiments towards some of the main digital instruments of exchanging support on SNS, in particular posts and various forms of “likes,” as well as the perceived effectiveness of online social support in general. Additionally, it provides some context on how the phenomenon has been impacted by the 2022 Russian invasion of Ukraine.
Keywords: online social support, social networking sites, paralinguistic digital affordances, social support effectiveness.
