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    STUDIA OECONOMICA - Issue no. 2 / 2003  
         
  Article:   THE NECESSITY OF STRATEGIC FIT BETWEEN COMPETITIVE STRATEGY AND SUPPLY CHAIN STRATEGY.

Authors:  ANCA BORZA.
 
       
         
  Abstract:  For being successful a company need to achieve strategic fit between its competitive strategy and its supply chain strategy. The required steps for getting strategic fit are: understanding customers, understanding supply chain and achieving strategic fit. For achieving strategic fit a company needs to consider all the functional strategies within the value chain for making sure that all the value chain activities have strategies which support the competitive strategy.  
         
     
         
         
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