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	STUDIA NEGOTIA - Issue no. 2 / 2004

	Article:	TOURIST DESTINATION MARKETING - SOME ASPECTS RELATED TO ROMANIA. Authors: SMARANDA COSMA.


	Abstract: The concept of tourist destination marketing is a relatively new topic on the international plan, though its demand made it to be quickly imposed in practice. Romania has started to design its strategy of tourist promotion not long ago (1998) and it did so when the first budget was allotted for this purpose. The way to success is long, but the first steps have been made. The paper presents quite critically the first campaign of promoting Romania as a tourist destination designed by the resort ministry.




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