The STUDIA UNIVERSITATIS BABE┼×-BOLYAI issue article summary

The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.

 
       
         
    STUDIA NEGOTIA - Issue no. 2 / 2001  
         
  Article:   THE PREMISE OF PERFORMANCE MANAGEMENT OF SERVICES - INTEGRATION OF BASIC MANAGEMENT FUNCTIONS.

Authors:  CORNEL SOMESAN, RĂZVAN PASCU.
 
       
         
  Abstract:  Services management assumes the understanding of three functional perspectives: marketing, production and human resources. In order to study the situations from services through this multifunctional perspective, we can use different tools, such as: identification of different types of service processes; analyses of service systems; breaking the service into core product and supplementary products; mapping of service activities in order to establish a connection between the visible and invisible activities.  
         
     
         
         
      Back to previous page