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    STUDIA NEGOTIA - Issue no. 2 / 2001  
         
  Article:   MOTIVATE, MOBILIZE, MANIPULATE.

Authors:  MARCEL IONESCU-HEROIU, MIRELA POPA.
 
       
         
  Abstract:  1. Ce diferente exista intre termenii: motivare-mobilizare-manipulare?Una din principalele probleme ale societatii occidentale in ziua de azi, e gasirea unor modalitati, din ce in ce mai sofisticate care sa anime oamenii spre consum. Cuvintele cheie ce apar in acest context sunt motivare-mobilizare-manipulare.  
         
     
         
         
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