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	The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.


	STUDIA NEGOTIA - Issue no. 1 / 2004

	Article:	ANALYSIS OF EFFICIENCY OF THE PROMOTIONAL ACTIONS. Authors: SMARANDA COSMA.


	Abstract: One of the most difficult problems for marketing communication managers is determining whether they met their objectives. To measure the effectiveness of the marketing communication planning process, managers should ask four related questions: What should be test? Should we test? When should be test? How should we test? The article presents these steps and the further action to follow for a well-done process.




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