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    STUDIA NEGOTIA - Issue no. 1 / 2003  
         
  Article:   CONSIDERATIONS CONCERNING THE BUYING PROCESS OF AN INSURANCE BY THE FINAL CONSUMER.

Authors:  R. COMIATI. 		 
       
         
  Abstract:  Considerations Concerning the Buying Process of an Insurance by the Final Consumer. A decision is defined as the selection process of an action from two or more available alternatives. In order to take the decision of buying an insurance, the final consumer follows five steps.This behavior emphasizes the fact that the buying process begins before the act of purchase and has consequences that appear after the purchase.  
         
     
         
         
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