AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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Authors: FELINE ATHENE MANSCH.
DOI: 10.24193/subbeph.2022.2.03
Published Online: 2022-12-30
Published Print: 2022-12-30
pp. 29-46
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Abstract: This essay explores the pervasive visual culture of postmodernity, emphasizing the continuous need for decoding and interpreting a multitude of images that surround individuals daily. In this context, the study focuses on the Vivo! shopping mall in Cluj-Napoca, examining it as a visual text within the framework of Marc Augé’s theory of non-places and Rem Koolhaas’ critique of contemporary architecture in “Junkspace.” While postmodernism has diversified visual experiences, it paradoxically contributes to architectural uniformity. The essay delves into the dichotomy of shopping malls as non-places, oscillating between private and public, and analyzes their significance in urban landscapes, particularly addressing the exhaustion associated with these seemingly mundane structures.
Keywords: Visual Culture, Non-Places, Postmodern Architecture.
