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What I’ve been working on during the past few years is a rethinking of our understanding about communication and the paradigms that have been and still are to a large extent the points of reference for the media industry. Basically, what we can see is that we had some explicit trends until a few years ago that repeated themselves several times in the 20th century, and that gave a sort of direction to where communication was going, in a media world dominate by the mass media and the one-to-many model of communication.

Keywords: communication, media, trend