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AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name. |
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STUDIA NEGOTIA - Issue no. 4 / 2012 | |||||||
Article: |
AN INVESTIGATION OF INNOVATION PROCESS IN URBAN HOTELS: EVIDENCE FROM CLUJ-NAPOCA. Authors: ADINA LETIȚIA NEGRUȘA, MEDET YOLAL. |
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Abstract: The fierce competition experienced in the global hospitality industry, more specifically the hotel sector, demand that businesses operate innovatively. As such, those who are employed in this sector should be able to keep and attract new customers by satisfying their increasingly sophisticated demands. The main objective of this study is to identify different approaches of the innovation process, especially product innovation and marketing innovation, adopted by urban hotels from Cluj-Napoca, Romania. The analysis has focused on what types of actions were primarily applied by hotels and with what effects. Further, the results of correlation analysis between marketing innovation activities and outcomes achieved by hotels are presented. The paper ends with a discussion of the results.
Keywords: innovation process, urban hotels, behavior |
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