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AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name. |
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STUDIA NEGOTIA - Issue no. 2 / 2002 | |||||||
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STRATEGIC ALLIANCES AND BUSINESS GLOBALIZATION IN THE AUTOMOTIVE INDUSTRY, THE CASE RENAULT-NISSAN. Authors: IONUŢ TRAIAN LUCA. |
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Abstract: 1.Aliante strategice si globalizarea afacerilorEtapa de dezvoltare pe care economia mondiala o parcurge in prezent se caracterizeaza printr-o puternica internationalizare si concentrare a activitatilor.Decizia unei organizatii de a patrunde pe o piata externa trebuie precedata de analiza urmatorelor aspecte:•Marimea efortului necesar;•Gradul de risc generat de intrarea pe piata respectiva;•Posibilitatea exercitarii unui control direct asupra investitiei facute;•Profitul ce se poate obtine;In functie de valoarea parametrilor ce caracterizeaza aceste aspecte s-au identificat urmatoarele strategii de internationalizare:•Export indirect;•Export direct;•Licentiere;•Crearea unor societati mixte;•Investitii directe. | |||||||
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