1.  TODAY’S NEW MARKETING TOOLS: CLIENT SERVICE DEPARTMENT - PART OF RELATIONSHIP MARKETING.

          Authors: MIRELA FETINCA, MARIUS D. POP.

2.  DIAGNOSIS OF EXPORT - INTERNAL DIAGNOSIS.

          Authors: MARIUS D. POP.

3.  THE MAIN SALES PROMOTION TECHNIQUES AIMED AT CONSUMERS.

          Authors: MARIUS D. POP.

4.  SALES PROMOTION - PART OF THE COMPANY’S COMMUNICATIONS MIX.

          Authors: MARIUS D. POP.

5.  INTRODUCERE ÎN MERCHANDISING.

          Authors: MARIUS D. POP.

6.  MERCHANDISING: PREZENTAREA PUNCTULUI DE VÂNZARE ŞI IMPLANTAREA RAIOANELOR ÎNTR-UN SUPER - MAGAZIN.

          Authors: MARIUS D. POP.