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    STUDIA POLITICA - Issue no. 1 / 2008  
         
  Article:   THE MANAGEMENT OF CULTURAL DIFFERENCES IN THE COST-ORIENTED ENTERPRISES. THE CASE STUDY OF TWO ITALIAN SMES FROM ROMANIA.

Authors:  VERONICA-MARIA MATEESCU.
 
       
         
  Abstract:   The main goal of this article is to present the way that the internationalized small and medium enterprises manage the cultural differences in the absence of the know-how and of the formalized structures and practices in the field of cross-cultural management. Also, we researched the way that the cultural differences are managed in the cost-oriented enterprises, starting from the hypothesis that the cost-oriented management could favor an ethnocentric approach of the cultural differences. Our research units are two Italian SMEs from Romania, in the textile and wood industry. The research is based on a qualitative approach, using the case study method.

Keywords: SMEs, internationalization, cross-cultural management, cultural differences, cost-oriented management, cost advantage, human resources practices, ethnocentric approach, locally responsive approach, textile industry, wood industry, Italian FDI, Romania, case study.
 
         
     
         
         
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