AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name. |
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STUDIA PHILOLOGIA - Issue no. 4 / 2016 | |||||||
Article: |
THE IMAGE OF WOMEN AS SEXUAL OBJECTS IN GERMAN AND ROMANIAN PRINT ADVERTISING / DAS BILD DER FRAU ALS SEXOBJEKT IN DEUTSCHER UND RUMÄNISCHER GESCHRIEBENER WERBUNG. Authors: DANIELA-ELENA VLADU. |
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Abstract: The image of women as sexual objects in German and Romanian print advertising. The sexualization of products represents a growing trend in many cultures, including the German and Romanian ones. The present paper analyses some German and Romanian sexist advertisements, by comparing them from the point of view of pragmatics. Keywords: advertising, message, appeal, analysis, comparison, sexist, Germany, Romania.
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