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    STUDIA PHILOLOGIA - Issue no. 4 / 2016  
         
  Article:   THE IMAGE OF WOMEN AS SEXUAL OBJECTS IN GERMAN AND ROMANIAN PRINT ADVERTISING / DAS BILD DER FRAU ALS SEXOBJEKT IN DEUTSCHER UND RUMÄNISCHER GESCHRIEBENER WERBUNG.

Authors:  DANIELA-ELENA VLADU.
 
       
         
  Abstract:  The image of women as sexual objects in German and Romanian print advertising. The sexualization of products represents a growing trend in many cultures, including the German and Romanian ones. The present paper analyses some German and Romanian sexist advertisements, by comparing them from the point of view of pragmatics.

Keywords: advertising, message, appeal, analysis, comparison, sexist, Germany, Romania.
 
         
     
         
         
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