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    STUDIA PHILOLOGIA - Issue no. 4 / 2004  
         
  Article:   GERRY ADAMS AND HIS PUBLIC IMAGE.

Authors:  DORIN CHIRA. 		 
       
         
  Abstract:  Politicians, civil servants and those whose decisions may have public consequences are part of the large category of people described as ‘policy-makers’. Most of us are highly interested in their activities and the rules that govern them. Undoubtedly, policy-making is a rather exclusive area, and thus, it is the task of the mass media to bridge the gap. Consequently, politicians, especially the leading ones, are the constant targets of journalists and reporters, whose role in shaping their public image is essential. Gerry Adams is a political celebrity in Britain and overseas; he is the leader of Sinn Fein. Our purpose is to investigate the ways in which British press helped to create his public image (we focus on his image as it was in 1995; since then things have changed), thus influencing the public opinion. This will be done by examining Gerry Adams’s media image in terms of ‘newsworthiness’, and from the point of view of the different ways of media representation. The examples are taken from The Daily Telegraph (March 9, April 21, August 7, 1995), The Independent (January 30, September 8, 1995) and The Guardian (January 31, September 1, 1995).  
         
     
         
         
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