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    STUDIA PHILOLOGIA - Issue no. 2 / 2014  
         
  Article:   DIPLOMACY: CAREER OR POLITICAL REWARD? THE IMPORTANCE OF AVOIDING NEGATIVE LABELLING.

Authors:  .
 
       
         
  Abstract:  Diplomacy: Career or Political Reward? The Importance of Avoiding Negative Labelling. In the context of international relations more or less discretely determining the direction of world events being evaluated and dealt with in consequence, the role of soft power and diplomatic relations proves to be of significant importance in avoiding negative labelling and stereotyping taking place, thus ensuring a collaborative openness across borders. This paper addresses diplomacy in terms of being an elitist career or a political reward for active political figures, focusing on the recent European news of horse meat being mislabelled and sold as beef in British supermarkets and the linguistically controversial interview that H.E. Dr. Ion Jinga, Romanian Ambassador to the United Kingdom, gave on CNN in defence of Romania.

Keywords: Diplomacy, international relations, stereotypes, communication, negative labelling.

 
         
     
         
         
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