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    STUDIA PHILOLOGIA - Issue no. 2 / 2013  
         
  Article:   THE NLP LOGICAL LEVELS OF CULTURE: A BUSINESS PERSPECTIVE.

Authors:  . 		 
       
         
  Abstract:  The NLP Logical Levels of Culture: A Business Perspective. This paper aims at giving an overview of a fascinating new field called Neuro-Linguistic Programming (NLP), which is more than a model of communication. From the NLP perspective, there are hierarchies or logical levels of culture which significantly contribute to business English in that they establish hierarchies of values, priorities, criteria and beliefs. Certain linguistic cues make reference to noticeable features or details in one’s business context. Neurological levels are concerned with a different level of organization determining us to build maps for each of the six levels. The purpose of NLP is to synthesize a number of different kinds of scientific theories, models and methodologies. The expected outcomes of applying NLP to business communication include identifying the behavioural and linguistic patterns of exceptional leaders.

Keywords: NLP, linguistic cues, neurological levels, cultural models, beliefs, values, mental strategies, leadership.

 
         
     
         
         
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