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    STUDIA PHILOLOGIA - Issue no. 2 / 2008  
         
  Article:   TYPOGRAPHY SERVING IDEOLOGY. TYPOGRAPHY IN THE ROMANIAN NEWSPAPERS BEFORE AND AFTER THE COMMUNIST TAKEOVER.

Authors:  ARINA STOENESCU.
 
       
         
  Abstract:  Between the two world wars the typography of the Romanian newspapers followed the general development and the use of serif typefaces for the body type. The concern for the typography of the newspaper was rather conservative and worked a lot with the same kind of typography used for the fiction literature. After the communist take over in 1943 the typography of the newspapers followed the standards imposed by the propagandistic concerns, which followed the rule to use only sans serifs for the body type. The serif typefaces of the newspapers were put together and melted down as a demonstrative act of rupture with the bourgeois words and an entrance in to a new era of revolutionary thinking.

Keywords: typography, body type, serif, sans serif, read process, habits, -esthetics. 

 
         
     
         
         
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