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    STUDIA OECONOMICA - Issue no. 2 / 2004  
         
  Article:   THE PRESENT SITUATION OF PRIVATE LABELS AND THEIR FUTURE PERSPECTIVES IN HUNGARY.

Authors:  ZSOLT OSZKÁR KISS, JUHÁSZ MÓNIKA ANETTA.
 
       
         
  Abstract:  Although during the period between the World Wars, there were some private labels on the Hungarian market, their number has grown up significantly only after 1990, once the international retail chains had emerged. The private label is one kind of product brand, nevertheless, there are significant differences between labels and brands. In most cases, the medium and low price category private label from today is the one that seems to be accepted by the market. The private label plays has a role in almost every retail chain strategy. The analyses show that private labels have an important role in the Hungarian trade sector.  
         
     
         
         
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