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    STUDIA OECONOMICA - Issue no. 2 / 2003  
         
  Article:   CONCEPT AND COMPONENTS OF MARKETING INFORMATION SYSTEM.

Authors:  M.F. BĂCILĂ.
 
       
         
  Abstract:  Educational programs and services should be developed to meet client known needs. However, without basic information, facts and figures the marketer is working in the dark and developing strategies based on intuitions rather objective data. To survive in an increased competitive environment universities should introduce and develop a Marketing Information System.  
         
     
         
         
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