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    STUDIA OECONOMICA - Issue no. 2 / 2001  
         
  Article:   TECHNOLOGICAL INNOVATION AND MARKETING.

Authors:  ALEXANDRU CHIŞ, ADRIAN CIUPE.
 
       
         
  Abstract:  This is a study of a particular approach to the crucial link between technological innovation and marketing with a view to ensuring success in an ever dynamic and complex economic environment.  
         
     
         
         
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