The STUDIA UNIVERSITATIS BABE┼×-BOLYAI issue article summary

The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.

 
       
         
    STUDIA OECONOMICA - Issue no. 1 / 2016  
         
  Article:   THE MACROECONOMIC RELATIONS OF ADVERTISING EXPENDITURE: AN ANALYSIS OF CENTRAL AND EASTERN EUROPEAN COUNTRIES.

Authors:  .
 
       
         
  Abstract:  VIEW PDF: THE MACROECONOMIC RELATIONS OF ADVERTISING EXPENDITURE: AN ANALYSIS OF CENTRAL AND EASTERN EUROPEAN COUNTRIES

This paper gives an overview of the macroeconomic relations of advertising expenditure. The paper critically reviews studies about how aggregate advertising expenditure is related to aggregate consumption, economic growth and economic cycles. The cause-and-effect relation between aggregate advertising expenditure and aggregate consumption is not clear. However, a change in advertising expenditure can serve as an indicator at the macro level. Further, the aggregate advertising expenditure of thirteen Central and Eastern European countries (CEECs) is analysed between 2006 and 2011, emphasizing the effect of the economic crisis that started in 2008. According to the findings, an unambiguous relationship between aggregate advertising expenditure and macroeconomic factors cannot be confirmed. However, investigating four CEECs in the longer term, almost all relations are significant.

JEL Classification: E21, E32, M37

Keywords: advertising expenditure, advertising investment, consumption, economic growth, Central and Eastern European countries
 
         
     
         
         
      Back to previous page