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	STUDIA OECONOMICA - Issue no. 1 / 2005

	Article:	CULTURE AND BUSINESS COMMUNICATION:A FRAMEWORK OF ANALYSIS. Authors: EMILIA PLACINTAR.


	Abstract: Culture and Business Communication: A Framework of Analysis. In this study, we define the notion of culture from the anthropological perspective and look at the basic cultural orientations and how they can impact and shape human communicative behaviour. This analysis can help business people grasp cultural differences and raise their awareness about the importance of determining appropriate strategies for intercultural exchanges.




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