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    STUDIA OECONOMICA - Issue no. 1 / 2003  
         
  Article:   MARKETING AUDIT – AN OVERVIEW.

Authors:  CIPRIAN-MARCEL POP.
 
       
         
  Abstract:  The marketing audit is the feed-back process that helps the marketing manager learn how ongoing plans are working and how to plan for the future. A good manager wants to know: which products’ sales are highest and why, which products are profitable, what is selling where and how much the marketing process is costing. Managers need to know what’s happening, in detail, in order to improve the company’s performance.  
         
     
         
         
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