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    STUDIA OECONOMICA - Issue no. 1 / 2003  
         
  Article:   THE UTILISATION OF INFORMATIONAL CORRELATION COEFFICIENT IN THE FIELD OF TYPOLOGY MARKET RESEARCH.

Authors:  NICOLAIE PAINA. 		 
       
         
  Abstract:  The present study aims at presenting two applications of informational theory in the field of typology market research, seen as investigation methods of the market structure: “the informational correlation coefficient“, built by the Romanian academician Octav Onicescu (relation 4) and “informational energy” (Wiener, R.). The first indicator led us to “typology informational correlation coefficient” (relation 6). The study also presents the necessary conditions to be satisfied and demonstrates their availability for the proposed indicator. Informational energy is used to characterize the homogenity intensity of obtained market segments. (relation 12)  
         
     
         
         
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