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The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name. |
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STUDIA NEGOTIA - Issue no. 3 / 2016 | |||||||
Article: |
PERSPECTIVES ON CONSUMERS’ RESPONSE TO CORPORATE SOCIAL RESPONSIBILITY. Authors: . |
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Abstract: VIEW PDF: PERSPECTIVES ON CONSUMERS’ RESPONSE TO CORPORATE SOCIAL RESPONSIBILITY Purpose: This study presents a review of literature on consumers’ perception and responses towards the perceived corporate social responsibility (CSR) of companies, with a view to provide additional insight into the phenomenon. Methodology/Approach: The study is essentially a review of existing literature, which entails the identification, review and synthesis of existing studies on the phenomenon. Findings: The review of previous studies on the subject matter reveals that there is no general consensus on the findings regarding consumers’ perceptions and response to CSR. The findings from previous studies have been equivocal and largely inconclusive as to whether consumers reward companies CSR efforts with positive responses. Research limitations: The research is basically a review and synthesis of previously conducted studies, and no new data was collected. Practical implications: The findings and conclusions of this study have practical implications for research on the topic of consumers’ perceptions and response to perceived social responsible behavior of companies. Essentially, the findings point to the fact that the field of study relating to how the consumers perceive and respond to CSR remains a fertile ground from research to enable management theorists and practitioners get a better understanding of the phenomenon. Originality/Value: The study highlights some important reasons for the mixed findings in previous studies, and further points to the need for researchers to adopt varied methodologies/approaches when conducting researches on how consumers perceive and respond to CSR in contextually different environments. Keywords: Corporate social responsibility, consumers’ response, methodologies/approaches. JEL Classification: M14
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