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    STUDIA NEGOTIA - Issue no. 2 / 2008  
         
  Article:   CRITERIA FOR PRODUCT QUALITY IN THE FRAME OF INTERCULTURAL MARKET STRATEGIES OF SMALL AND MEDIUM SIZED ENTERPRISES.

Authors:  MIHAELA DRǍGAN, ZENOVIA CRISTIANA POP. 		 
       
         
  Abstract:  The paper shows that a successful sale of a product is determined not only by the quality but also by the country-specific differences in the field of quality management. Although these criteria are world-wide similar, the priorities are national defined differently. Being an essential component of international management, the intercultural aspects of quality management are acting as a science that is common-shared by all nations and has a great influence on the social behavior of the costumer.The quality term is treated in respect with reference to the user, to the criteria of product quality such as: design, functionality, image of the manufacturer, service, many – sided applicability, economic efficiency and reliability on the one hand as well as to intercultural market strategies on the other hand.

Keywords: product quality, criteria of quality, quality management, intercultural market strategies 		 
         
     
         
         
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