The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary

The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.

The present paper aims to present and discuss the development of Romania’s and Transylvania’s tourism activity beginning with 1990. The paper mainly focuses on determining the number of foreign visitors who are interested in Transylvania as a tourist destination. This analysis is part of a larger project, that of branding this region. The intent is to use the established number of Transylvania’s foreign visitors for determining the size of a sample that shall be investigated in a future research concerning the manner how foreign visitors perceive the region as an international destination. A short analysis of the region’s tourism capacity is also going to be presented.

Key words: tourism, tourist destination, foreign tourists, Transylvania, Romania