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    STUDIA NEGOTIA - Issue no. 2 / 2004  
         
  Article:   THE LONG-LASTING LEADER IN A COMMERCIAL FIELD.

Authors:  MARIUS BOTA, VASILICA IULIANA PRUNĂ.
 
       
         
  Abstract:  The paper below presents an analysis over the main domains of the global economy. In this article, I try to show that over the years the same companies through their brand have dominated the global market. The brand that holds the best position in a domain- the leader – is not always the best for a qualitative point of view. The law of the first – in says that what matters is to be the first in a domain, which leads to becoming the leader in that domain.  
         
     
         
         
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