The STUDIA UNIVERSITATIS BABE┼×-BOLYAI issue article summary

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    STUDIA NEGOTIA - Issue no. 2 / 2003  
         
  Article:   CORPORATE IMAGE.

Authors:  SMARANDA COSMA.
 
       
         
  Abstract:  Corporate image. The article presents the image concept for an organization. It is underline the difference between image and corporate identity and the vital advertising position in creating image for the company and brand.  
         
     
         
         
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