The STUDIA UNIVERSITATIS BABE┼×-BOLYAI issue article summary

The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.

 
       
         
    STUDIA NEGOTIA - Issue no. 2 / 2002  
         
  Article:   ETHIC PROBLEMS IN ADVERTISING.

Authors:  SMARANDA COSMA.
 
       
         
  Abstract:  The article presents pro and contra arguments for ethic problems in advertising.The ethic aspects of advertising can be focus on three elements: the social effects, creation consumer demand and the advertising effects upon customer persuasions.  
         
     
         
         
      Back to previous page