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    STUDIA NEGOTIA - Issue no. 2 / 2002  
         
  Article:   CONSIDERATIONS REGARDING THE BANK STRATEGIC MARKETING PLANNING PROCESS.

Authors:  COSMIN VOICU NISTOR.
 
       
         
  Abstract:  In this article called “Considerations regarding the bank strategic marketing planning process” we intended to present the most important aspects of a good strategic planning process in a bank because this differs from the strategic planning process in other economic fields due to the specificity of the services offered by the banks.  
         
     
         
         
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