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    STUDIA NEGOTIA - Issue no. 1 / 2004  
         
  Article:   NEW SEGMENTS TARGET FOR INSURERS.

Authors:  MARIUS DAN GAVRILETEA.
 
       
         
  Abstract:  “As the Romanian EU integration come closer than ever, the insurance companies are willing to get a greater part of the local insurance market. There are a lot of ways they are applying even if some of them are not so equitable. After a middle term the success will be enhanced by the insurer that choose to play a correct card.”  
         
     
         
         
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