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    STUDIA NEGOTIA - Issue no. 1 / 2003  
         
  Article:   STRATEGIC PLANNING IN INTERNATIONAL MARKETING I. .

Authors:  SMARANDA COSMA.
 
       
         
  Abstract:  Strategic Planning in International Marketing I. The paper presents the steps for strategy planning in the international environment. The article is divided in two parts – the first including external and internal environment analysis, a SWOT analysis and a target marke evaluation and selection and the second part is allocated for choosing strategic alternatives, different kinds of strategic plans in international marketing, organizing and controlling international marketing activities and finally the conclusions.  
         
     
         
         
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