The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary

The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.

 
       
         
    STUDIA NEGOTIA - Issue no. 1 / 2002  
         
  Article:   PERSPECTIVES OF MARKETING IN THE HOSPITALITY INDUSTRY.

Authors:  SMARANDA COSMA.
 
       
         
  Abstract:  - Hospitality industry is a process with three major functions: - Identifying opportunities to increase sales and/or guest counts. - Influencing guest choices through image building and promotion. - Servicing guests to develop loyality, gain repeat business and generate word of mouth advertising. The purpose of business is the making and keeping of customers (Theodore Levitt). The purpose of hospitality marketing is to made and keep guests at a profit.  
         
     
         
         
      Back to previous page