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    STUDIA NEGOTIA - Issue no. 1 / 2002  
         
  Article:   PERSPECTIVES OF MARKETING IN THE HOSPITALITY INDUSTRY.

Authors:  SMARANDA COSMA.
 
       
         
  Abstract:  - Hospitality industry is a process with three major functions: - Identifying opportunities to increase sales and/or guest counts. - Influencing guest choices through image building and promotion. - Servicing guests to develop loyality, gain repeat business and generate word of mouth advertising. The purpose of business is the making and keeping of customers (Theodore Levitt). The purpose of hospitality marketing is to made and keep guests at a profit.  
         
     
         
         
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